Following the Herd


Are you afraid to do things alone?
Do you often hesitate to leave your comfort zone?
Do you tend to follow trends, fads, or social media hype?

The “bandwagon effect” is a cognitive bias that causes people to act a certain way if they believe that others are doing the same. This effect can cause someone to adopt a certain political ideology, religious belief, or cause because they see other people in their social circle have adopted the same ideology.

There’s a  mentality that essentially defines how people can be influenced by their peers, society on a purely emotional basis, rather than a rational basis. An excellent example is blindly following a leader, teacher, “guru” or other influencer with no other reason but having thousands of followers or supporters with no rational basis for becoming someone they would ever follow.

These days people who have become grossly misinformed and have no shame about spreading lies and misinformation that help the fallen continue to join the blind leading the blind. Most followers are too afraid to question authority because they don’t want to rock the boat and won’t  admit their allegiance unfortunately was empty, unfounded, and way off track. Even among different ratios of  “informed individuals”, research showed that the number of people in a crowd increases and the number of informed individuals decreases.

In this clearing, Bonnie will help you navigate the various types of herd mentality and help understand how people become influenced by their peers, family, religion, and other groups that adopt certain behaviors on a largely emotional, rather than rational, basis.

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